Letter from the CEO
Anne Årneby, CEO of Nordic Morning Group Plc
Business transformation, building growth and developing a growth mindset were the dominant themes in 2019
Nordic Morning Group has been on a transformational journey since 2017. The aim of this journey is to repackage our capabilities and services to better meet today’s client needs and the digital business environment of tomorrow.
Becoming more customer-centric has taken us from having a holding company structure of 12 companies to three business areas with clear offerings: Nordic Morning focuses on data-driven marketing and service design; Edita Prima creates automated processes for customer communication services; and Edita Publishing develops smart learning and information solutions.
Restructuring our operations, building the new organizational setup, implementing the new common enterprise resource planning platform and leading the change were the focus areas in 2019.
The cultural impact on how to successfully drive change is rapidly increasing due to the digital transformation affecting all industries, as well as society. In 2018, 80 percent of 2,219 executives in a yearly global survey by Katzenbach Center* said that their company culture needed a major overhaul; that same figure was 51 percent in 2013.
Business transformation, building growth and developing a growth mindset were the dominant themes in 2019. At Nordic Morning Group, we believe in making the world a better experience – in every little detail, in everything we say and everything we do, at every level of our organization.
Our differentiator is our people. Our culture is manifested in six Guiding Principles for the behavior that we strive to see more of in our daily working lives.
Be you. Be curious.
We trust and respect
Be an accountable daredevil!
Communicate, collaborate and co-create
Make wow-experiences and value every day
Fail fast, laugh, learn
Building competencies and developing the leadership skills that reflect our Guiding Principles were the core of our culture work in 2019. In workshops involving all employees, we learned how the human mindset influences our behavior and how greater awareness of our own mindset can make a difference and actively change our ways of working. Having a growth mindset helps us regard feedback as an opportunity to learn and develop, and we have brought this into our daily work both internally and with our clients.
The transformational journey for Nordic Morning Group continues, and with that the constant improvements to our offerings and processes, investments in building our culture and ways of working alongside identifying further efficiency innovations.
A big thank you to all our clients and employees for 2019! 2020 here we come!
Anne Årneby
CEO of Nordic Morning Group
Financial statements bulletin 2019 (PDF)
*https://www.strategyand.pwc.com/gx/en/insights/2018/global-culture-survey.html
Group companies
Parent company Nordic Morning Group Plc
Nordic Morning Group Sweden AB
Nordic Morning business area
Nordic Morning Finland Oy in Finland.
Nordic Morning Sweden AB and Mods Graphic Studio AB in Sweden.
Edita Prima business area
Edita Prima Oy in Finland.
Edita Publishing business area
Edita Publishing Oy in Finland.
Our Guiding Principles
Be you. Be curious.
We trust and respect
Be an accountable daredevil!
Communicate, collaborate and co-create
Make wow-experiences and value every day
Fail fast, laugh, learn
Code of business ethics
Nordic Morning Group's Code of Business Ethics explains how we aim to conduct our business in an ethical and responsible manner. It helps us conduct successful business operations and feel good at work. Our Code of Business Ethics is based on our guiding principles. All of us working within Nordic Morning Group follow these ethical rules in our interaction with colleagues, customers,
partners and other stakeholders. We also expect our partners to comply with the Code of Business Ethics.
Business areas
Nordic Morning business area comprises Nordic Morning Finland Oy in Finland and Nordic Morning Sweden AB and Mods Graphic Studio AB in Sweden.
Nordic Morning Finland and Nordic Morning Sweden are specialized in data-driven marketing and service design. Mods Graphic Studio is specialized in image retouching.
Edita Prima business area comprises only Edita Prima Oy in Finland, which is specialized in automated customer communication services.
Edita Publishing business area comprises only Edita Publishing Oy in Finland, which is specialized in collaborative learning and information solutions.
